Home > Uncategorized > Data is Power!….Amazon is Power!!!!

Data is Power!….Amazon is Power!!!!

As one of my classmate Sam Montague says web 2.0 applications are considered database driven. Data is the basic of any web 2.0 applications without it, they are virtually useless.  When I say data I refer to the information that is up there in the internet. Everything that you see on the internet is a data. A good example of this is the information you publish in your social networking sites (such as facebook)

The web 2.0 application I will use for this blog is Amazon. Amazon started as an online bookstore, but soon expanded, selling electronics, toys, furniture, musical instruments, clothing and etc. Having a massive variation of items in one page bring a benefits to Amazon because allow users to just go to the page and do almost everything. Most of the user will prefer to go to one page that a different page. It could save them a lot of time. Additionally, Amazon offers an optional badging option for reviewers which indicate the real name of the reviewer or which indicate that the reviewer is one of the top reviewers by popularity.  I believe, with that option Amazon is making sure that the users come back to the page.  Moreover, there are different version of the website for different countries, such as amazon.com.uk, amazon.jp which vary in assortment and prices. As a result, help Amazon to expand its reputation.

Overall, Amazon has allowed user to explore a huge database of what they probably thought to be unattainable products.

If you see all the Amazon options is about collecting information which is what allows the data to grow and make more useful the web 2.0 application.

However, the main and significant problem of using web 2.0 applications is the privacy of data. Have you ever read any of the privacy policy of your account (such as facebook account)? If you haven’t, take time and read them…After read the privacy policy you will be able to answer the following question….who own YOUR data???…they actually have the right to take and use a little more than you think.

Categories: Uncategorized
  1. Gustavo
    April 3, 2011 at 3:31 am

    Well written, Paola!
    What usually makes anything interest is the amount of different info it has. Web 2.0 lets the users do the job for the developers.
    Internet searching sites are kind of pioneers on this if you think about it… And look at the size of Google…

  2. April 3, 2011 at 7:43 am

    Hi Paola,

    This really rates back to one of the nine key driver’s of Web 2.0 – Data is the new intel inside – doesn’t it? With this companies normally gain a competitive advantage over competitor web 2.0 offerings due to their ability to not only use data users have explicitly provided, but also record and use data based on users’ behaviour patterns. Does Amazon integrate this?

    Anthony Deacon

  3. Yudith
    April 3, 2011 at 8:20 am

    I am not particularly network savvy but I do agree on the effectiveness of amazon. As an amazon user I am very satisfied with it. This article is very well written indeed. It outlines it’s contents clearly and it’s easy to understand. Very well done.

  4. andres
    April 3, 2011 at 11:12 am

    interesting do you have more info

  5. Edgar Luzardo
    April 4, 2011 at 3:19 am

    Excellent example of how collect data and use them to improve sales and customers satisfaction. Amazon is so successful because it not only collect data, it also analyses and identifies hidden patterns inside them. This process is called Data Mining (DM). Amazon can “suggest” buying other articles by showing “What other customers buy”. DM is widely used by decision makers in order to “predict” what can happens to some extent.

  6. April 6, 2011 at 10:36 am

    Nice blog, i haven’t been on Amazon in a while so i just assumed it was still just a bookstore.

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