Home > Enterprise 2.0 > Google and microblogging

Google and microblogging

Firstly, let’s talk about microblogging………..

Microblogging is a type of blog that allow up to 140 character long posts.

General Benefits

  • It teaches you to say the most important thing in the fewest words possible.
  • It allows you to listen, and respond immediately.
  • It doesn’t require long periods of concentration
  • It gives you an instant way to alert people to new blog posts, or interesting articles in your field.

Business Benefits

  • Improve the way of communication between co-workers
  • Save time and money
  • Easy to be update with what is happening in the company
  • Improve the social and emotional welfare of the workforce
  • Increase the opportunity to share information
  • Help realize and utilize expertise within the workforce
  • Help to build and maintain common ground between co-workers

Google and microblogging

According to Marshall Kirkpatrick, Google have three options:

1)      Microblogging  as a search option

2)      Use microblogging links to supplement the freshness factor of Google’s algorithm

3)      Add a status update box to its search interface

Marshall thinks the best idea is the status box while Matt McGee think the best idea is the first one and it could be good to add a real/time/microblog results as a one box/ universal search result.

BUT what Google is actually thinking???

Google don’t have any particular plans to announce yet. However, Google prepares to launch a service that guides and ranks content from microblogging services like Twitter. Google’s microblogging search service will sort the results by relevancy and it also be integrated with Google’s web search engine: the keywords that are frequently used in recent posts will trigger a MicroBlogsearch universal search group.

Have a look to this video. It is a nice example of a good microblogging – SocialText:

Categories: Enterprise 2.0
  1. dhryckiewicz
    September 18, 2010 at 9:03 am

    Hey Paolo

    nice post about the main benefits of using internal and external micro-blogging platforms such a twitter and Socialtext inside the Enterprise, also nice video listing its features the main features of Socialtext, been reading about Socialtext a lot and last few weeks looks like a great enterprise 2.0 social media platform with many features such as micro-blogging, Blogs, Wikis, Groups, Social Networking with Dashboard for social alerts and news across the whole Enterprise 2.0 social networking.


  2. September 29, 2010 at 2:39 pm

    Hi Paolo, I can see the advantages of Google getting involved in the area of microblogging, especially with the goal;

    “Use microblogging links to supplement the freshness factor of Google’s algorithm”

    This could be extremely powerful, especially to bloggers like us, as it would bridge the gap between bloggers and the wider community. The current situation allows microbloggers to engage users who have chosen to follow their website, however, by adding microblogs to the Google search this opens up the ability to engage the entire Google userbase.

    The potential is almost imperceivable..

    Interesting post!

  3. October 1, 2010 at 6:59 am

    Good post, I agree with the benefits stated, but I beleive that sites like facebook and twitter are going to become more highly used in coporations also as they are a direct information feed for people, short and succint, I currently work for Noki and they are also headed in the social media direct they already have a blog and various other web 2.0 tools, if you have time check out my blog. http://kavinkumar.wordpress.com

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